January 2013

When you see photos of the King of Country, George Strait, on stage for his last tour, that’s a Resistol western hat he’s wearing. Strait has endorsed Resistol hats for more than 25 years. But his history is dwarfed by Resistol itself, which was founded in 1927. The company’s products were renowned for their ability [...]

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Occasionally, a company develops a product so good, there’s no need to change it, even decades later. “If it ain’t broke, don’t fix it,” the old adage goes. One of those products that isn’t broke is the Cowboy Cut Original Fit men’s jean developed by Wrangler back in 1947. Also known as the 13MWZ, these [...]

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Our longtime partners at Ariat International remain best-known for men’s boots and ladies footwear designed for horse enthusiasts. But Ariat also makes men’s work boots, both in regular lace-up and western style. Oil-rig workers in this new video attest to Ariat work boots’ quality, ruggedness, and comfort: June, a boot specialist in Drysdales’ call center, [...]

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