February 2013

We now offer a product called Snake Guardz that protects your lower legs from the fangs of poisonous snakes. Instead of telling you how confident the manufacturer is about the leg armor, we’ll show you — this brave fellow taunts angry rattlesnakes while wearing the Snake Guardz. Recently, a customer wrote to the company, telling [...]

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Loyalty often proves to be fleeting. However, in the case of rodeo champion Jim Shoulders, his loyalty to Wrangler jeans and Justin boots — and vice versa — lasted for 60 years and even extends beyond the grave. Shoulders may have faded somewhat from the nation’s consciousness because his last professional ride happened more than [...]

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A few deputies in Bexar County, Texas, are rumored to have let out a “Yeehaw!” after the sheriff reinstated cowboy hats as an optional part of the dress code. The move by the newly elected sheriff, Susan Pamerleau, overturned a western-hat ban that dated back nearly 20 years. During her announcement, she wore a Stetson [...]

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