October is National Breast Cancer Awareness Month. As part of that, Wrangler for a number of years has offered men’s western shirts from its Tough Enough to Wear Pink line.
For each of these shirts sold, Wrangler gives a portion of the proceeds to breast cancer research. Wrangler says about the Tough Enough line:
[T}he Wrangler brand is using our strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease.
"Breast cancer touches everyone," said Phil McAdams, president, Wrangler® Specialty Apparel, at the launch of the initiative in 2004. "Tough Enough to Wear Pink is our way of recognizing the courageous women and men who face the disease and the family and friends who face it with them".
According to the Tough Enough to Wear Pink website:
Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA) Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Wrangler is the title sponsor of Tough Enough To Wear Pink.
Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised over $12 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.
Drysdales offers several of the Wrangler Tough Enough to Wear Pink men’s shirts, including this black shirt with pink embroidery:
Next is this black and pink print shirt:
Wrangler also offers this pink plaid shirt from the Tough Enough to Wear Pink line:
The line also has this pink paisley shirt: