Here’s something you don’t see often — a major apparel company making more of its product line in America.
Yet, that’s what Carhartt is doing. One of our accounting department employees took note that several descriptions of the Carhartt outerwear we carry should be changed from “Imported” to “Made in the USA.” We were happy to do so.
As a result, Drysdales now carries more Carhartt outerwear that’s made here in America.
To be clear, some of Carhartt’s manufacturing never left U.S. shores. But, as Brandchannel.com noted, Carhartt has decided to make more of its products domestically, plus publicize it with a “Made in the USA” product campaign and the clothing tag you see on the left:
The line, Carhartt says, is “stitched on American soil for any person that believes in hard work.”
“Rather than follow trends, our goal is to always design and manufacture premium work-worthy apparel at a price that respects our consumer’s hard-earned dollar,” Carhartt Vice President of Marketing, Tony Ambroza, told Brandchannel when asked about the new line’s timing.
When asked any Carhartt chose now to stress its “Made in America” bona-fides, Ambroza said, “Our Made in the USA line of apparel was created in response to consumer feedback; they told us they wanted to know exactly which products we make and source in the U.S. We were able to shift some product to other manufacturing facilities in order to accommodate production of these popular styles.”
With the “Made in the USA” campaign came this video:
“We’re hard-working Americans, 2,000 strong, including 900 UFCW members. We build the clothes that you build America in. We’re tough, dedicated, loyal. We stitch, sew and cut but never cut corners. We’re proud to be part of a company that has been making clothing in America for 123 straight years.”
Among Carhartt’s Made-in-the-USA products that Drysdales carries are a men’s work jacket in black, navy blue, red, and classic Carhartt brown (seen at top). Click on the photo for more information.
Also made in America are the men’s double-front work dungarees in moss, black, and brown:
You can add the men’s thermal-lined active hooded jacket — in navy blue, brown, and black — to Carhartt’s domestic-production list:
Finally, we carry Carhartt’s iconic quilt-lined bib overalls that also are made in the USA: