We’ve long been a supplier of Levi’s original 501 jeans for men.
Officially dating to 1873, Levi’s 501 jeans are considered the granddaddy of all blue jeans, but have continued to evolve to the tastes of customers. Alex, a designer at Levi’s, explains some of the history and features of 501s:
A transcript of the video:
I want to talk about the 501 jean. It’s the perfect American icon. In the 19th century, it was a symbol of durability, which was adopted by the frontiersmen who built this country.
In the mid-20th century, James Dean, Marlon Brando made them a worldwide symbol of rebellion. People started wearing this once-working-class overall as fashion statement. We quickly became the symbol of rebellion that captured worldwide attention.
Everything (now) involves cars, technology, and aesthetics. So we evolved our fit, fabric, and construction to the times as well. Our current fit is much slimmer than the original fit of the 19th century as it has evolved over the past 138 years.
Tom is here to let me illustrate the fit of the 501. As you see, it’s pretty easy in the waist and in the thigh. As you go down, you can see the jean tapers slightly.
As you see in the back, we have this Anti-Fit (looser fit) in the rear. This is what gives the 501 its signature fit and shape. These components together, with these rivets that gave us our patent in the 19th century, is the DNA that inspired all other jeans.
A few of the Levi’s 501 men’s jeans offered at Drysdales: