Here’s a trip down memory lane … our first Drysdales print catalog, published in late 1989.
All of the illustrations were hand-drawn by an employee, and the first catalog was printed in black-and-white. Hand-drawn illustrations for print were common during that era.
Drysdales employees served as clothing models for the drawings. Nowadays, Drysdales uses professional models.
A few more images from that first catalog:
The first catalog contained just 16 pages, with just 16,000 copies printed. Drysdales Vice President Sig Schwier said the mail-order catalog was created to meet the requests of faraway customers who couldn’t travel to Tulsa.
Nowadays, Drysdales catalogs typically contain more than 100 pages, with a print run in the hundreds of thousands of copies.
We’ll take a look at other catalogs in our archives in the future.