Even though we’re still mired in the dog days of summer, the autumn season will begin in a few weeks. With that, 2011 western fall fashion arrivals will be coming into Drysdales retail stores and at Drysdales.com.
Also, kids soon will start the 2011-2012 school year. With that, they (or their parents) will hunt for new clothes for class.
With those two things in mind, we asked our Drysdales buyers what western fall fashion trends they’re anticipating.
Ladies clothing buyer Stace Allen, echoing a recent report about jeans in the Associated Press, says jeans styles are “across the board,” with boyfriend, skinny-leg, boot-cut, and straight-leg styles for women all selling well.
Allen noted that trends in women’s jeans favor heavy stitching on the back pockets and glittering rhinestones. She said jeans that are distressed — i.e., with purposely worn or faded spots on the fabric — continue to be a hot item. But Allen said the basic, medium-stonewash finishes — jeans that are prewashed with pumice stones for a lighter color and additional softness — remain Drysdales’ strongest and most consistent seller.
Allen said she anticipates women’s jeans brands such as Miss Me, Rock Revival, Big Star, and Silver to be strong sellers at Drysdales’ retail stores.
As for ladies’ tops, Allen says bright colors — such as hot pink, orange and purple — will be favored. Many popular women’s tees that Drysdales offers contain graphic designs with foil, applique, or animal prints. Allen said rhinestone accents on the shirts are being augmented with nailhead studs as well.
Allen said shirts with sheer burnout fabric or sublimation (where the graphic is printed onto the entire shirt) will continue to sell. She’s also seeing more ladies shirts that contain raw edges, for a worn look.
Leighan Gearhart, men’s buyer for Drysdales, says males tend to be more stable and brand-driven in their fashion choices. She continues to see strong sales in brightly colored, short-sleeve western shirts made by Cinch, George Strait, and Roper.
With short-sleeve men’s T-shirts, Gearhart is seeing garments from Affliction, Ariat, and other manufacturers that feature foil graphics and even nailhead accents.
“The world is getting more casual,” she said, which is why sales of men’s tees are heading upward.
Frank Lambert, a jeans buyer at Drysdales, agrees that buyers of men’s jeans are less trendy than women’s. But even he is seeing more of those jeans with distressed areas and heavy stitching on the back pockets.
As for fit, Lambert says it’s “all over the board … anything goes,” with everything from slim to loose-fit jeans being rung up on cash registers. Like Allen, he says the medium-stonewash finish on jeans remains the best-seller for men.
Dave Somers, boots buyer at Drysdales, said it’s hard to pin down one type of boot that will customers will favor. “We’re selling all types — pointed toe to round toe to square toe,” he said.
Somers said “vintage” treatments on the boot leather — or creating a weathered look — continues to sell well with both men and women.
We’ll show you the new, fall arrivals at our Tulsa retail stores when they arrive in a few weeks.